Focus On: Personalization: Dear Mr. Sample
Personalization works, Mr. Sample. Just be sure to get it right, Mr. Sample. And please, Mr. Sample, don't overdo it.
“High-dollar donors prefer to be acknowledged in that way, so personalization works very well. The response rate will most likely overcome the costs involved, as well,” he says.
Even though personalization is now more affordable, Turner says some nonprofits still have trouble allocating extra dollars for low-dollar appeals.
- Companies:
- Huntsinger & Jeffer Inc.
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