Personalization works, Mr. Sample. Just be sure to get it right, Mr. Sample. And please, Mr. Sample, don’t overdo it.

By Paul Barbagallo

According to Gary Brienzo, a spokesman for NADF, the organization currently offers 22 basic tree packages suitable for the diverse geographic regions in the United States. The foundation began distributing its tree packages in 1977, just five years after it was formed. That first year, the offer included six trees and generated 3,000 new memberships.