Personalization works, Mr. Sample. Just be sure to get it right, Mr. Sample. And please, Mr. Sample, don’t overdo it.

By Paul Barbagallo

“We often receive pictures of members with their trees at various stages of growth — sometimes of a child pictured next to the tree, over many years,” Brienzo shares.

The proof is in the data
Anyone engaged in direct mail personalization most likely has a horror story or two to share. Wrong salutations. Misspellings. Presenting a donor’s giving history inaccurately.