Personalized URLs Work for Nonprofits

These campaigns, it turns out, work remarkably well for the nonprofit space. Such campaigns, three of which fall into the fundraising category, are explored in the comprehensive report "PURLs for Profit: Your everything-you-need-to-know guide to personalized URLs, including: Best Practices on why they work, campaign strategy, multichannel creative, analytics and 10 Case Studies." Just published, click here to find out more.