Personalized URLs Work for Nonprofits

Marianne Gaige, president and CEO of Cathedral Corp. (which developed this campaign), predicts that, in the coming years, most marketing pieces that are going to non-donors, lapsed donors or non-customers will include a PURL or personalized QR code so the organization doing the marketing or fundraising can provide more information to the recipient. She says that these PURLS (or QR codes) allow the organization to provide a way to get relevant information to those that are interested without the marketing piece being too large or expensive.