PETA’s in-your-face campaigns get people talking, listening and, ultimately, giving.

By Melissa Busch

As for the peta2 group, Taggart says, its members can be difficult to get a handle on, explaining, “As a fundraiser it’s tough, but you have to have an open mind to the value of someone who doesn’t really give money.”
Bartlett adds that the younger generation is certainly a group to keep an eye on. About 1.4 million people between the ages of 13 and 21 receive PETA’s e-newsletter.