Cover Story: Cows and Chickens and Naked Celebs! (Oh My!)
PETA’s in-your-face campaigns get people talking, listening and, ultimately, giving.
The campaign also got an extra kick from a video the organization had released in February 2005 following an undercover investigation that revealed dogs and other animals being skinned alive for their fur at farms in China. Taggart says the video was always popular but experienced a resurgence when PETA launched the campaign during the Olympics. Since its release, the video has been viewed more than 35 million times.
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