PETA’s in-your-face campaigns get people talking, listening and, ultimately, giving.

By Melissa Busch

PETA’s success has to do with its no-fear approach to taking risks, trying new things, and communication and teamwork within the organization.

Bartlett, whose department is responsible for getting the organization’s mission out over the Internet, says communication between PETA’s marketing and fundraising departments really is key. Of the organization’s
173 employees, 26 are dedicated to fundraising.