PETA’s in-your-face campaigns get people talking, listening and, ultimately, giving.

By Melissa Busch

PETA knows that once you have people’s attention, and you have them talking and listening — and thinking — the next logical step is giving. The 28-year-old organization’s catchy slogans, in-your-face ads, and top-notch direct-mail and e-mail campaigns helped it raise a remarkable $31 million-plus in the fiscal year 2006 to 2007.