PETA’s in-your-face campaigns get people talking, listening and, ultimately, giving.

By Melissa Busch

Everything Bartlett’s department does is about cultivation, he says, explaining, “We open up the wall by letting people know what the organization is doing. We bring people in by posting action alerts, sending out messages, and then we build on that. That’s the foundation for fundraising.”

“It’s very important that marketing and fundraising work together,” Bartlett adds.