Cover Story: Cows and Chickens and Naked Celebs! (Oh My!)
PETA’s in-your-face campaigns get people talking, listening and, ultimately, giving.
Kehrli echoes that message: “I think my advice to [organizations big and small] is to think big and plan it out.”
“Talk to others at your organization from all different levels, and listen closely to your donors,” he adds. “Some of our best fundraising initiatives have come from the suggestion of a donor or a junior staffer outside of development.”
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