PETA’s in-your-face campaigns get people talking, listening and, ultimately, giving.

By Melissa Busch

And it doesn’t hurt that PETA has a history of using its funds efficiently. In that same year, nearly 84 percent of its operating expenses covered programs that fight animal exploitation; only 11.96 percent was spent on fundraising efforts and 4.26 percent went to management and general operations, according to PETA’s Web site.