PETA’s in-your-face campaigns get people talking, listening and, ultimately, giving.

By Melissa Busch

PETA has the formula figured out, for sure. But it knows that resting on its considerable laurels isn’t an option. Reaching members of every generation, whether they give now or 10 years from now, is paramount, so in addition to multiple sites devoted to cows, fur and going vegetarian, it also hosts sites that cater to both the young and old.