PETA’s in-your-face campaigns get people talking, listening and, ultimately, giving.

By Melissa Busch

PETA Prime features photos, blog posts, book reviews, healthy recipes, travel tips and financial information. Visitors are encouraged to chat about family, friends, companion animals, health tips, travel experiences and ideas on saving money.

“Their kids have left home, and they are thinking about what to do next,” Taggart says of this, well, “prime” audience. “Sixty-two now is different than it was 20 years ago, even 10 years ago.