Cover Story: Cows and Chickens and Naked Celebs! (Oh My!)
PETA’s in-your-face campaigns get people talking, listening and, ultimately, giving.
“Boomers grew up in a socially revolutionary time — with Kennedy, Dylan, King. They want to make change and are passionate about it, and they like to give to causes that are important to them,” she adds.
On the other end of the spectrum, PETA has been reaching out to the younger generation with its peta2 site for more than six years.
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