TechTalk: Why Silver Surfers Use Phablets

As I was thinking about a topic for this month's column, a recent study caught my attention. It was conducted by Dunham+Company and found that older donors are just as likely to donate online as younger donors. More specifically, the percentage of donors age 66 and older who are giving online increased from 29 percent in 2010 (the first year of the study) to 59 percent in 2014. This puts the 66+ donors on par with younger audiences in terms of how likely they are to donate online.