TechTalk: Why Silver Surfers Use Phablets

In my time as an online fundraiser, I've had many conversations with people who assume that the audiences on their websites, Facebook pages and online donation forms are young. This just isn't the case.

Last month I was standing in line at the grocery store checkout next to an older man. He looked sophisticated. Like a hip grandfather. He pulled out his Samsung phablet (one of those really big smartphones that are a cross between a phone and a tablet) and started checking his email. I happen to use a smaller Samsung smartphone (smaller than a phablet, but larger than an iPhone) so I asked him how he liked his device. He grinned and said he loved it. "Why did you choose such a large screen?" I wondered. "When you get to my age, you need the font to be REALLY BIG" he explained.