TechTalk: Why Silver Surfers Use Phablets

Demographic data has never been as easily available to online fundraisers as it is now. If you haven't already, make sure someone on your team enables the Demographic and Interests tracking on your Google Analytics account. Once this is done, you can start to answer questions such as: How female is our general website audience? How does that compare to the people who donate? How old is the website audience who spends more than 60 seconds on our legacy page?