TechTalk: Why Silver Surfers Use Phablets

Facebook is another source of rich demographic data for your team. If you spend some time exploring the Facebook Insights tab of your administrator login, you'll find a new set of reports that will help you shape your stories to better fit your audience. Notice the gender and age breakdown of people who like your page. But also compare that view to the demographic breakdown of people who are most engaged with your page (measured by comments, posts, etc.). You'll find they are not the same.