Briefings One Good Idea: Picture More Donors

Online social-networking applications have emerged as one of the new frontiers for nonprofits. MySpace, Facebook, YouTube and others offer organizations a public stage on which to present their causes, rally support, spur activism and build relationships with constituents and potential donors.

Flickr is a Yahoo!-run, online photo management and sharing application that allows people to make photos — on the Web, their mobile devices and their home computers — available to others in an organized system. It’s a self-described “WD-40 that makes it easy to get photos from one person to another in whatever way they want.”