Briefings One Good Idea: Picture More Donors
Photo-sharing site Flickr offers a unique way to engage constituents.
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The application also is useful in nonprofit fundraising and advocacy efforts. Children At Risk Foundation, an organization dedicated to protecting children at risk and work-ing toward their inclusion in mainstream society, held its Reaching for a Star Flickr Xmas Campaign in 2005 and 2006. It takes place on CARF’s Everyone A Changemaker Flickr group — which has more than 1,000 members — and features stories about street and at-risk children written by CARF Founder Gregory J. Smith, with stunning photos of the affected youths throughout.
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Abny Santicola
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