Briefings One Good Idea: Picture More Donors

Brewing change
Oxfam America, an affiliate of global antipoverty organization Oxfam International, recently used Flickr for an advocacy outreach to its online supporters for an international campaign it began in October 2006 to encourage Starbucks and other coffee roasters to engage with Ethiopia on a trademarking initiative. Supporters across the globe sent Starbucks e-mails, faxes and postcards, or made phone calls or store visits urging it to sign an agreement that would enable Ethiopians to build the value of their coffees and capture a greater share of the retail price for their farmers.