Briefings One Good Idea: Picture More Donors

“We have an online community already established, and what we did was when this campaign first started, we went out to people with an action, and over 96,000 took an action to support Ethiopian coffee farmers. And so from that list of the people who took actions, we kept going back to them, keeping them updated and keeping them engaged,” Oxfam America Press Officer Helen Dasilva says.