Briefings One Good Idea: Picture More Donors

The initial action was a fax. Then the organization asked people who sent faxes to call. Supporters who called got a request to go into a store.

Looking for a fun way to engage ongoing supporters of the campaign, Oxfam America came up with a Starbucks Flickr petition that encouraged supporters to upload photos of themselves with a sign reading, “I support Ethiopian coffee farmers” or their version of that message. (See photo below.) As of this writing, 580 photos have been uploaded to Flickr for the campaign.