Briefings One Good Idea: Picture More Donors

“One of the things that we took advantage of in this instance is that with Flickr, when you post photos you have the opportunity to provide links with each photo, so it provides you with an opportunity for people to click back to your Web site,” she says. “In this case, we have them click back to our Starbucks page, so it gave them all the information on the campaign and it gives them all the updates.”