Physicians for Social Responsibility Uses Leading Technology to Launch New Websites at the National and State Level

Hilary Shore, director, technical and design services for Convio added, “by syndicating and sharing content across all of the organization's chapters, PSR is more efficiently and effectively sharing information and engaging people in their cause. The modular layout gives individual chapters the option to customize certain aspects of the website content, such as navigation text, but leaves national with ultimate control over the structure and presentation of information. Now, each chapter's website mirrors the national website in layout and look and feel. PSR is showing other nonprofits with affiliates that it is possible to empower individual chapters in a controlled and consistent fashion that reinforces the national organization's brand and mission.”