A Compelling Case for Monthly Giving
Plan USA’s sponsor acquisition package is an innovative standout in the mail.
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The letter concludes with a postscript that nicely restates the offer and the ask:
"P.S. When you sponsor a child through Plan USA, your support is invested in projects like schools and medical care and safe drinking water that provide the infrastructure for a better life.
"And the life your sponsorship changes most of all might very well be your own. From the photo we'll send of your sponsored child right away, to the correspondence you'll be able to begin, to the updates we'll provide to you on our work in his or her community, your sponsorship will be the beginning of an inspiring and personal relationship.
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Kimberly Seville
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