A Compelling Case for Monthly Giving
Plan USA’s sponsor acquisition package is an innovative standout in the mail.
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"Right now, thousands of children are waiting for precisely that. For one of them — for the child who's waited longest — you can make today the beginning of a new life filled with the hope they've been denied too long. Please become a Plan USA sponsor today."
Solid ending to the letter, but I'd skip the first paragraph and focus on the relationship rather than how the money will be spent — there's more than enough copy about that all over page three.
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Kimberly Seville
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