A Compelling Case for Monthly Giving
Plan USA’s sponsor acquisition package is an innovative standout in the mail.
Next, a four-color insert on glossy stock offers pictures and more children's stories under the headline, "Somewhere a Child Waits …" continuing the theme. It's curiously blank on the back, though. That space could be used to tell the stories of more children or perhaps for testimonials from sponsors about how their sponsored children changed the donors' lives in wonderful ways.
Related Content
Comments
