A Compelling Case for Monthly Giving
Plan USA’s sponsor acquisition package is an innovative standout in the mail.
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The reply card includes check boxes for my preferences about the child I'll sponsor with "The child who has been waiting the longest" topping the list. It also offers options to pay monthly, quarterly, semiannually or annually by credit card or check, and an "I cannot sponsor a child but would like to help" with a $25, $35, $50, $100 ask array. And at the very bottom, "I would like to learn more about sponsorship. Please send me information about the child I could sponsor."
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Kimberly Seville
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