A Compelling Case for Monthly Giving
Plan USA’s sponsor acquisition package is an innovative standout in the mail.
I rarely receive monthly giving invitations by mail, but that's not surprising since many nonprofits find telemarketing yields much better results, at least until they can afford to try direct-response television.
Child-sponsorship groups have used DRTV for decades to attract new monthly donors, with enviable success. But one of those organizations is including direct mail in its acquisition efforts, interestingly.
Related Content
Comments
