A Compelling Case for Monthly Giving

While it can't compare to the experience of a television spot, Plan USA's sponsor-acquisition package is an innovative standout in the mail.

The piece looks like a manila file folder, complete with a die-cut tab printed with "ALEX — AGE 12, AFRICA" and has a handwritten list of dates, each followed by "no sponsor available." The folder-like outer is spot-glued shut, as is the right panel inside, creating a pocket to hold the letter, reply, BRE and an insert.