A Compelling Case for Monthly Giving
Plan USA’s sponsor acquisition package is an innovative standout in the mail.
Inside on the left, below a colorful world map, two columns of copy describe the organization and what it does. On the right, actors Beau Bridges, Laurie Metcalf and Dan Futterman offer celebrity testimonials beneath their photos. Bridges' quote says he's been a Plan USA sponsor for more than 27 years, an impressive endorsement. Metcalf is the spokesperson in Plan's television spot, and her quote is straight out of the ad, reinforcing the DRTV messaging.
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