A Compelling Case for Monthly Giving
Plan USA’s sponsor acquisition package is an innovative standout in the mail.
As a whole, the letter is well-crafted, although I'd change the opening. It reads: "Since I became CEO of Plan USA — one of America's largest child-sponsorship organizations — new supporters who want to make a tangible difference in the lives of some of the world's poorest children have expressed many different priorities."
Related Content
Comments
