A Compelling Case for Monthly Giving
Plan USA’s sponsor acquisition package is an innovative standout in the mail.
The next paragraph is about how some people want to sponsor a boy, others a girl, or a child from Africa or another part of the world. Then:
"But the request we hear most often?
"Tell me about the child who's been waiting the longest."
Ah-ha, there it is. The hook … the thing that reels the potential new sponsor right in. I'd kill that first paragraph and get to this juicy copy quicker. I'd also add some "you" copy. This offer is all about the one-to-one relationship a donor can have with a child in need — "you" copy should be pervasive.
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