Planned Giving for the Moderate Donor

Some tips to keep in mind:

* The key to successful focus groups is that they are designed to ask people’s advice instead of “selling” them on something or “educating” or “training” them.

* Focus group participants need to understand the issues you present to them in order to give advice, but most nonprofits will find participants love to give advice, and that their advice often is quite valuable and insightful.