Planned Giving Primer
Things to know if you haven’t yet delved into this tricky fundraising medium.
By
Jim Hussey
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A relatively small amount of money invested now to conduct some basic marketing and education concerning planned giving will result in a windfall for your organization in five to 10 years. All you need is a little bit of skill and a lot of patience.
Different vehicles
The most common forms of planned gifts are bequests, in which a supporter sets aside money for the nonprofit organization in her will or insurance policy. Other bequests can include the donation of land or stocks.
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