Planned Giving Primer
Things to know if you haven’t yet delved into this tricky fundraising medium.
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Jim Hussey
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Amazingly, the amount of a donor’s previous donations often is not a reliable indication of her ability and inclination to donate through planned giving. I’ve seen many instances in which donors who have given only $20 or $25 to a nonprofit organization during their lifetime leave hundreds of thousands and even millions of dollars to that organization at their death.
Jim Hussey is president of Adams Hussey & Associates. He can be reached at jhussey@ahadirect.com.
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