Planned Giving: Turning Donor Consideration Into Donor Action

Building the foundation for the right marketing strategies
Donor development, and the quest for the ultimate gift, begins when new individuals or prospects are added to the database. Whether your organization has natural constituencies — such as alumni, parents or patients — or must draw from a wider, more diverse universe of individuals believing in your mission, starting the cultivation of a special relationship from the early stages of interaction offers your organization a great opportunity to achieve its ultimate funding potential.