Planned Giving: Turning Donor Consideration Into Donor Action

Start the process today with an internal evaluation of all your development activities. Does your organization operate from a “silo” approach, with little integration between annual, major and planned giving? Or do you have a comprehensive plan that maximizes overlapping donor contact initiatives and reduces the solicitation impact on best prospects? If so, by reducing internal barriers and placing donors’ interests and needs front and center, you can raise more money.