Police officers and firefighters are natural givers, and garnering their support can be incredibly effective.

By Christine Weiser

“When people count pennies, the dollars will take care of themselves,” he says. He finds that by making it as easy as possible for members to contribute — even as little as $5 — the campaign can be successful.

Reaching out to the right rank
Another important consideration for campaigns soliciting support from the police and firefighter community is ensuring you are contacting the right position.