Police officers and firefighters are natural givers, and garnering their support can be incredibly effective.

By Christine Weiser

“Don’t forget that the police and firefighters are a paramilitary organization,” says Robert Leonard, executive vice president of the Dan Klores Communications Group, which represents The Firemen’s Association of the State of New York. “Do not violate the sacred chain of command. You must follow that chain and start at the top. If you start at the bottom, you could run into a problem.”