Police officers and firefighters are natural givers, and garnering their support can be incredibly effective.

By Christine Weiser

“Our mission is to generate increased public support for the law enforcement profession by appropriately commemorating the sacrifice of law enforcement officers,” Wood continues. “We talk about the things that matter to them and what our programs and mission are.”

Wood points out that there is no unifying demographic for this community. Police officers come from all geographic and socio-economic spectrums, so reaching out with big campaigns can be a challenge.