Don’t Let Hillary (or Rudy or Barack or …) Steal Your Donors
Political fundraising will be pervasive this year. Remind donors where their dollars do the most good.
Quite simply, people can’t. But what are the chances that an advocacy charity will make the same flip-flop? Absolutely none. The charity has a record of supporting that issue and makes its living from that continued support. Advocacy groups are not beholden to special interests; they are the special interest. If donors truly care about an issue, the one they can truly trust to work on their behalf is the charity that shares their values.
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