To the Point: What Can *YOU* Learn From Obama?

4. Your donors are your best fundraisers.
Obama’s individual supporters greatly extended the reach of the campaign by self-organizing political dinners, canvassing and raising money. People were awed by how quickly the Obama campaign and movement grew.
Use the Internet to help your supporters help you. Write sample e-mail text for donors to send to their family members, and include “tell-a-friend” in all your e-mail communications. Finally, promote the use of charity widgets like www.sixdegrees.org to enable your donors to raise money online for you.