Politics aside, the president-elect's historic campaign offers tips for nonprofit fundraisers.

By Jocelyn Harmon

5. Google is the key influencer.
Google has fundamentally changed the way we shop and learn. According to Pew Internet & American Life Project, search now vies with e-mail for the top spot regarding what people do online. Make sure you have a plan in place for getting discovered via search engines. This way, you will be top-of-mind when people search for information about your cause.