Politics aside, the president-elect's historic campaign offers tips for nonprofit fundraisers.

By Jocelyn Harmon

6. The Internet is leveling the playing field.
Now, even the smallest nonprofits have the opportunity to talk and be heard. While the Obama campaign spent an unprecedented sum of money on traditional advertising, it also made excellent use of the Internet. Follow suit. If you aren’t online today, get online! Build your Web site and keep it updated, enable online donations, comment on people’s blogs, and/or start your own. And be sure to stay in touch with your supporters by any means necessary. It’s a new world, and you don’t want to get left out.