Politics and Nonprofit Direct-Mail Performance

The folks at Merkle recently gave FundRaising Success and its readers a sneak peek at their new whitepaper, “Examining the Impact of Political Fundraising on Non-profit Direct Mail Performance.”

In a press release announcing the results, Merkle Chief Strategy Officer Greg Fox says, “For most nonprofits, the direct-mail fundraising climate is far more challenging than in previous years, and it is becoming more difficult and expensive to acquire and retain active donors.