Politics and Nonprofit Direct-Mail Performance

* Donors are different: Political campaign donors are typically younger, more likely to be male, and have higher incomes. Nonprofit donors are typically older, are more likely to be female, and are located throughout the country. In contrast, political donors tend to be located in the northeast.

“The report concludes that there is little evidence to suggest that people are giving money to presidential candidates in lieu of charitable organizations,” Fox is quoted as saying. “In fact, the data leads us to believe that, for the most part, people that make political contributions are very different than those who support their favorite charitable organization. Therefore, there doesn’t appear to be too much competition for a share of the contributor’s wallet.”