Politics Won’t Affect Your DM Bottom Line

In a recent post on her Sue’s Muse blog, consultant Sue Wodward tells us, “In a recent research report completed by Merkle, a national database marketing agency … the 2008 election cycle should not have a big impact on organizations achieving their year-end fundraising goals.”

The post continues:

“The study cites that political campaign donors are typically younger, whereas a third of nonprofit contributors are 76 years of age or older. 75% of people who contribute to political campaigns are male vs. 42% who donate to nonprofits. Additionally, 50% of those who contribute to presidential campaigns have an income above $100,000 vs. nonprofit donors, whose annual incomes average between $25,000-$75,000.”